The Boost Topic is E-A-T SEO.
E-A-T stands for expertise, authoritativeness, and trustworthiness.
It’s important for website and business owners to understand what Search Engines, like Google, looks for in a web page and how this can help their SEO efforts.
Google is looking for content created by an expert who has a high level of knowledge or skill in a particular field. This component is evaluated primarily at the content-level.
This is about reputation, and being seen as the go-to resource by others in that industry.
Trust relates to the legitimacy, transparency, and accuracy of the website and its content.
Doreen Brown is an experienced Digital Marketing Consultant with over 8 years in the SEO area, offering expert and ethical recommendations paired with shareable digital content strategies.
She has worked with clients locally, nationally and internationally, with her main focus now being small business owners and not for profit organisations. As a small business owner herself, and a board member with a NFP, she has seen both sides of the equation which helps her to better understand the common issues and needs that arise, especially with SEO.
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