In this session, Carolyn Butler Madden from The Cause Effect will share with you some examples of businesses “serving over selling” and how they’re building their equity and strengthening their brand as a result. By taking this approach, many brands are understanding what business they’re really in – their purpose, over their products/services. She will be using this session to challenge you to think about what business you’re really in and how you can use this time to connect with your customers in a meaningful way.
1. Inspiration from other businesses/brands
2. A framework to get you thinking about what business you’re really in
Hosted by Bambudda Founder & CEO Anna Sheppard.