(Strengths: Kindness, diligence, fairness and love of learning  – with a few others thrown in to the mix when needed) Originally from NZ and with a long and diverse background from IT to customer service and business development, Fern runs her own Virtual Assistant business (Your PA and More). She is the team ‘Mum’, the glue that holds us together behind the scenes and assistant to Anna. Fern is passionate about getting things just ‘right’ and making sure procedures run smoothly.