

It’s difficult to read any business or marketing publication these days without seeing an article on Purpose featured.
Hopefully though, you’re not just hurtling blindly towards developing a catchy purpose statement so you can say you’ve joined the ranks of Purpose-led organisations.
Equally, you shouldn’t be burying your head in the sand thinking “this too shall pass”, because it won’t.
Purpose is only going to gain more power as a movement.
In this webinar we share seven of the most common misconceptions and how you can navigate them to avoid the pitfalls. It is Part 2 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.
Join Carolyn Buttler Madden of The Cause Effect at 12:00 midday on Wednesday 25th March AEDT for Webinar 2 of the series:
THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose and how to avoid the pitfalls that come with them.
This webinar series is relevant to:
– Leaders of medium-sized organisations between 50-200 employees
– C-suite leaders and Heads of Marketing and HR of large organisations
– Small business founder/owners and entrepreneurs
Details on the full webinar series here:
Webinar 1: Wednesday 18th March 12:00 midday AEDT
WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose
Webinar 2: Wednesday 25th March 12:00 midday AEDT
THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose
Webinar 3: Wednesday 1st April 12:00 midday AEDT
PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose