It’s difficult to read any business or marketing publication these days without seeing an article on Purpose featured.
Hopefully though, you’re not just hurtling blindly towards developing a catchy purpose statement so you can say you’ve joined the ranks of Purpose-led organisations.
Equally, you shouldn’t be burying your head in the sand thinking “this too shall pass”, because it won’t.
Purpose is only going to gain more power as a movement.
So it’s essential to understand some of the key misconceptions around Purpose and the pitfalls that surround these misconceptions.
In this webinar we share the foundations of our 6-step Path To Purpose methodology, designed to help you unlock the full value of a Social Purpose Strategy – differentiating your brand, inspiring and unifying your employees behind a common purpose and building a business that people trust and support. It is Part 3 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.
Join Carolyn Butler Madden of The Cause Effect at 12:00 midday on Wednesday 1st April AEDT for Webinar 2 of the series:
PATH TO PURPOSE FOUNDATIONS
How to get your business and brand on a solid path to purpose
– Learn about our 6-step methodology
– Plus a framework for getting your brand foundations established
This webinar series is relevant to:
– Leaders of medium-sized organisations between 50-200 employees
– C-suite leaders and Heads of Marketing and HR of large organisations
– Small business founder/owners and entrepreneurs
Details on the full webinar series:
Webinar 1: Wednesday 18th March 12:00 midday AEDT
WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose
Webinar 2: Wednesday 25th March 12:00 midday AEDT
THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose
Webinar 3: Wednesday 1st April 12:00 midday AEDT
PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose