Now, more than ever, businesses are facing pressure to act more ethically and responsibly. This has increased exponentially in 2020, with unprecedented challenges being met with intense scrutiny of a company’s response. From bushfires and pandemics to social injustice, business is not only affected by these situations, they are also expected to respond appropriately to an ever-widening range of issues.
Whilst we regularly see businesses making off the cuff statements, jumping on social media bandwagons and preparing well-meaning intentions, there still seems to be much less action. When the news cycle moves on and the response box is ticked, what is the real impact? What will change? What tangible and measurable action has been taken to move the needle forward?
Citizens, customers, investors and employees are all watching more closely than ever before to what a company actually does, not just what it says in the heat of the moment. To effectively face the type of crises that 2020 has been delivering, it is imperative that brands respond with action, not spin. This session will focus on examples and strategies to support businesses in taking meaningful, imperfect action over making perfect statements. Perfect inaction will not fly in 2020 and beyond.
Friday October 23rd, 2020
3:10 pm - 4:00 pm
, Online ,Book Here