Bambuddha Boost Webinar- Trudy Johnston
Thursday April 9th, 2020
10:00 am - 10:20 am
Online
Book HereThe widespread health and economic impacts of COVID 19 require a strong PR Crisis Communications Plan. Businesses with a strong PR Crisis Communications Plan in place, and a solid team to implement it, can navigate with greater agility, have more employee buy-in and greater potential to optimise new, unforeseen, opportunities.
Speed is of the essence in any crisis or time of rapid change.
PR Crisis Communications Plans have 2 components:
- Internal (employees and contractors) and
- External (customers, stakeholders, media)
This webinar boost gives action guidelines for leaders to help work through the type of crisis management that’s right for their companies.
This PR Crisis Communication Webinar helps business leaders to:
- Build employee trust
- Protect brand reputation
- Navigate media and social media
A crisis is usually a surprise, how you handle it shouldn’t be.
About Trudy Johnston
Trudy Johnston, Chief Bright Spark of Vim + Zest and Founder of The Butterfly Temple, is on a mission. The leader’s leader, she’s passionate about building a better world through impactful Personal Branding. Trudy founded Vim + Zest, a creative and branding agency that marries search analytics of customer behaviours with storytelling (video, text and imagery) to accelerate purpose-driven business growth.
From mentoring UN trainers working in Afghanistan and Iraq; to leading entrepreneurs that partner with Stanford University; to Grammy award-winning artists; to CEOs of prestigious global fashion brands; to change-makers and transformative industry leaders for global companies; to 5 star tourism resorts in the Forbes Top 25, Trudy has worked with the best of the best.
Through her own unique Personal Branding methodology, Vim + Zest craft, design and manage the entire leadership communications ecosystem for leaders, equipping them with the latest digital toolbox to build their reputation and achieve cut through.
Her drive to support change-makers and leaders is fuelled by 27 years of experience in PR, personal branding and marketing for organisations such as Sydney Symphony, Museum of Contemporary Art, Australian Chamber Orchestra, Australia Council for the Arts, Biennale of Sydney, ABC and more.
She has lectured at both the University of NSW (Masters’ level) and Swinburne University, after winning a University Honours Scholarship.
The leader’s leader. 27 years of senior PR and Marketing. Former University lecturer (UNSW, Masters level). Leadership and Personal Branding expert.