Ellie Moss is the Group Account Director & Head of CX at Focus Creative
In times of market decline and uncertainty, businesses are faced with decisions that will mean the change of their business as they know it; often referred to as the entrepreneur’s dilemma. Do you pivot your business and focus on new products and often new markets, or do you ride the tide?
Where do we start with this, and where can we access the insights and examples that will help us build a case for a strategic shift in direction?
Ellie will share some market insights along with a few examples of businesses who have pivoted with grace amid Covid-19.
Here is a great worksheet to get you started
In this webinar we will cover:
The pros and cons of pivoting your business
Case studies of companies who have done this successfully
Key things to consider