Bambuddha Boost – Carolyn Butler Madden

Monday May 11th, 2020
10:00 am

Book Here
Great brands build their equity during times of crisis.
In this session, I’ll share with you some examples of businesses “serving over selling” and how they’re building their equity and strengthening their brand as a result. By taking this approach, many brands are understanding what business they’re really in – their purpose, over their products/services. I’ll be using this session to challenge you to think what business you’re really in and how you can use this time to connect with your customers in a meaningful way.
2 take-outs…
1. Inspiration from other businesses/brands
2. A framework to get you thinking about what business you’re really in
Carolyn Butler-Madden is an author, speaker and Chief Purpose Activist of The Cause Effect, a Social Purpose consultancy.
She believes in a world where business is a force for good and brands drive profit through purpose.
She helps businesses leverage their brands to capture the hearts and minds of their people and customers and energise their business.
Her mission is to make Social Purpose a vital part of doing business in Australia and beyond.
Her Amazon best-selling book, Path To Purpose is Australia’s first book on this subject. She’s also a contributing author to the international best-selling “Better Business, Better Life, Better World. The Movement” book.


Monday May 11th, 2020
10:00 am


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Book Here