Brand Coaching Communications Customer and Stakeholder Marketing STEM tech

Seasoned B2B marketing and communications manager with 15+ years’ experience building demand generation and sales enablement programs that excite SMB, Enterprise and Government customers and that drive to revenue objectives
• Extensive experience in technology marketing, including Enterprise Software, IT infrastructure, hardware, managed services and cloud
• Track record of designing, executing and measuring multi-layered marketing initiatives that leverage digital, experiential, DM, social, outbound, etc., as well as channel programs that leverage MDF

EXPERTISE
• Strategic marketing and communications leader
• Exceptional writing and editing skills, media engagement, storytelling as a business tool
• Executive external and internal communications, crisis management
• Emotionally intelligent brand and reputation management, with corporate social responsibility
• Integrated marketing programs, go-to-market planning, execution and ROI
• Account-based marketing strategies, sales enablement programs
• Customer, partner, analyst and agency engagement
• Start-up advocacy and promotion
• People and culture programs, change management programs
• Building and progressing high performing, diverse and inclusive teams


Get in touch with Victoria Symes